TikTok is one of the fastest-growing social media platforms in the world. While we can attribute its upcoming dominance to the captivating UI that keeps users glued to their phone screens, we can’t discredit the content creators who push out content to make this possible.
The TikTok team understands this and acts accordingly to keep content creators within the app. In truth, it’s one of the few social media apps that directly pays its content creators – which explains why awesome creators seem to be all over the app. Making money on TikTok is no doubt among the best option for people looking to earn from their social media accounts without necessarily being affiliated with any third-party brand.
Best Ways to Make Money on TikTok
As easy as it is to make money on TikTok, it’s a skill that eludes most of the users within the app. First off, there are two basic models you can use to make money on TikTok; as a medium to drive clients for your private business, being a content creator who benefits from the TikTok Creator Fund, and working with third-party brands as a social media influencer. While the latter is the most common within the app, it’s also the most lucrative among the options.
Let’s look at some of these methods of making money on TikTok in detail.
Through TikTok’s Creator Fund
The TikTok Creator Fund is a new TikTok program that sees content creators with at least 100K followers get paid for their content. Although the program is more or less still in its infant stage, and we expect more improvements in the near future, it’s a sure way to earn passive income if you decide to get on the content creation path. You don’t need to partner up with any brand or partake in influencer marketing to earn, the app pays you just for posting the things you’ve always loved doing.
Receive TikTok Gifts within the App when you go Live
Getting TikTok gifts when you go live on the app is perhaps the easiest way to make money on the platform. First, you need 1,000 followers to get approved for the live feature, then you stand a chance to receive gifts from your followers who watch your live stream.
The trick to making a lot from this method is not necessarily by having lots of followers like TikkTok’s Creator Fund, rather it’s by having a lot of followers/friends who are gifters on the app. Mind you, it doesn’t take anything like followership to be a gifter, you only need to have your credit/debit card linked to Google Play or Apple ID depending on your device. If you get lucky to have a couple of massive gifters who visit your live stream, you stand a chance of making around $1000 monthly – and that’s on the low end.
Promote Songs & Other Creatives
TikTok primarily started as a dancing app, even though it has since evolved into a space for pretty much every type of content creator. If your niche involves creating dancing or making creative stuff with sounds, then promoting new songs by artists can be your go-to way of making money with TikTok. Upcoming and established artists are constantly looking for creators to promote their sound, and they pay quite a decent amount ($500 barest minimum per video) depending on what you’ll be doing in the promotion video.
Start Affiliate Marketing Programs
As is common in any social media platform, when you begin to have a huge amount of following, people tend to listen to you, some even want to live like you – you become an influence on things that go on in their lives. You can easily persuade them to purchase a product through your affiliate link and get paid a percentage on each order. Although a lot of content creators aren’t fully utilizing this method, it’s still a great way to make passive income from TikTok.
Become an Influencer and Publish Sponsored Posts
Every person on social media with a huge following is arguably an influencer – most times at least 10% of their followers will do or agree with their views on any subject. This is a powerful tool that brands are looking for – thus they hire social media influencers to post some of their ads instead of using the TikTok ad tool themselves.
When you have a huge following (anything from 25K), you can add a statement in your bio that says you’re open for ads, then wait for brands to reach out to you. While that’s the case, you can reach out to brands looking to promote their products by checking out the TikTok Creator Marketplace – a platform that connects brands with influential creators.
Start a Patron Campaign
While this model of earning is very common among content creators using YouTube, it’s also very doable for TikTokers. It basically involves offering informative content to your audience, then pitching out your patron link (which will be in your bio) to listeners who in turn decide to support your work, giving you the motivation to create more content. Although the extent of utilizing this model on TikTok is quite limited because of the app’s frameworks, it’s still a way to make a few bucks nonetheless.
Use TikTok as a Driver for your Business
Brands these days implement pretty much every social media platform to promote their business, and yours shouldn’t be an exception. Being a video-based platform, it’s ideal for showcasing your craft especially if you deal in physical products or services that generate physical results.
The only limitation is that you want to be mindful of your implementation because not all businesses are suitable for the app considering that majority of its users are 18 – 30 years old. The last thing you want is to waste your time promoting your business on a platform where the conversion rate for your niche is extremely low.
Final Takeout
TikTok is no doubt a fast-growing social media platform – the earlier you jump on the bandwagon the better your chances of profiting in the growth. It’s a simple platform so pretty much any standard model of earning that has been practiced on other popular social media can work with it as well. More so, don’t be shy to try out new stuff; its algorithm is still relatively new, and you’ll never know what might just click.
