There are increasingly new avenues to make money online with diverse platforms creating passive income opportunities day-in-day-out. You can earn online by selling ebooks on Kindle, freelancing your skills on Upwork and Fiverr, selling household items on Etsy, and becoming an affiliate on the Jumia affiliate marketing program.
Jumia has become one of Africa’s leading shopping destinations that also offers one of the best Affiliate marketing programs in Nigeria and many other countries in Africa. The program gives room for prospective affiliates to share product offers with their affiliate link on their personal website or social media pages.
When your visitors, friends, or enthusiasts purchase on the platform through your link, they will earn a commission.
But first, what Is Affiliate Marketing?
Affiliate marketing can be described as the process of promoting goods produced or services rendered by companies in exchange for an agreed commission. This commission is earned when people start patronizing the companies for their products through your affiliate link. Commissions paid to you by these companies will increase as more people continue to make purchases through your link.
WHAT IS THE JUMIA AFFILIATE MARKETING PROGRAM ALL ABOUT?
Jumia Group was founded in 2013 by Jeremy Hodara and Sacha Poignonnec. It operates in a wide range of online marketplaces and has its headquarters in the Yaba area of Lagos, Nigeria.
Initially, Jumia kicked off as the Rocket Internet Company, but its speedy growth helped it to secure favourable investors such as Goldman Sachs, CDC, MTN, Orange, and the Millicom group.
The Jumia Affiliate Marketing program is put up to broaden the reach of the company through affiliates. It is among the most versatile online money-making platforms in Africa that deals in diverse products such as electronic devices, clothing, food items, and many more.
It promotes the purchase and delivery of a variety of products from the dealers and producers to the final users of these products and currently has about 50,000 partnering companies all around Africa.
Jumia affiliate marketing program employs the “pay per sale” marketing model. It rewards its affiliates for introducing products to customers and encouraging them to make purchases.
The Jumia affiliate program is said to be the best especially because of the payment plan they offer to affiliates when compared with affiliate networks provided by other organizations. It offers up to 15% on every sale made via the affiliate link. But then, the amount an affiliate can generate monthly is dependent on the price of the product involved and the commission rate attached to it.
HOW JUMIA AFFILIATE MARKETING PROGRAM WORKS
Sign up to become a Jumia affiliate. After being approved, you’ll get access to all product links with your affiliate code already embedded. These links are to be shared on your website, social media pages, and other online platforms you have access to, to generate traffic for the products.
So, when a prospective customer makes a purchase through your affiliate link within thirty days of visiting, Jumia will reward you with up to 15% commission on sales. But then, as earlier stated, commissions depend on the category of products you are marketing.
Every link provided by Jumia has in it a tracking code which when clicked, automatically registers on Jumia’s server. A cookie with a lifespan of 30 days is also stored on the customer’s device and any purchase made within this life span is credited to the affiliate.
The minimum payout to every affiliate is N5000. You’ll be required to hit that figure within a month before you can cash-out on the platform. Where the amount involved is below the minimum payout, Jumia rolls it over to the next month and will keep rolling over until the minimum payout is attained.
There are diverse platforms you can harness as a Jumia affiliate to get the attention of your required audience and in turn, get customers to make purchases if you don’t have a blog. Pinterest works nicely for creating an online shop for your affiliate marketing, Twitter, Instagram, and Facebook are great too. You should also consider generating potential emails for marketing products via emails.
HOW TO JOIN THE JUMIA AFFILIATE NETWORK
Visit affiliates.jumia.com/register to sign up for Jumia Affiliate Program and provide the necessary details for your registration.
Ensure that all the information that you will be providing is accurate as Jumia will review all applications and you will receive a confirmation email that contains a link to the Jumia login page.
Open the link to login in to your account. Then, select the products that you will want to promote, and begin to trade.
You will perform nicely with the Jumia affiliate marketing program if your audience comes from countries like Nigeria, Kenya, Morocco, Ivory Coast, Egypt, Algeria, South Africa, Tunisia, Cameroon, Tanzania, Ghana, Senegal, and Uganda.
COMMISSION RATES AVAILABLE TO JUMIA AFFILIATES
Commission rates attached to the different niche categories vary. As a member of the Jumia affiliate marketing program, you’ll need to be strategic with your decisions, to be successful on the platform. While some niches would draw in higher traffic than some others, they may not have high commission rates on the Jumia network.
Having good knowledge of their commission rates will help you make proper plans such as your targeted monthly income and how much work you need to put in to attain it.
The commission rates vary and so you may want to consider the commission rate above the niche although it is not advisable that you select a niche just because of the rates attached to it. One of the reasons for this is that some of them may not generate good traffic as expected.
Below is a list of some of the categories of products available on Jumia and their commission rates:
|CATEGORIES||COMMISSION RATE (%)|
|1||Stationery, Music, and Movies||15.36|
|2||Automobiles/ Car Care||7.17|
|11||Household and Office||15.36|
|12||Health and beauty||15.36|
HOW TO GENERATING AFFILIATE LINKS FOR DIFFERENT PRODUCTS
On the Jumia website, search for the product you want to promote and copy the link attached to it. The link you copy already includes your affiliate ID. You may just take a step further to confirm.
Your affiliate ID is the string of characters that contains mostly numbers. it is generated to make it easy for Jumia to track your sales. Hence, if you make sales without your affiliate ID included in the affiliate link, you will not make any income.
If you are making use of your website to drive sales, Jumia affiliate allows you to display large or small banners on your site and also text links within your articles.
To generate your Jumia affiliate ID, you will have to;
- Log on to your dashboard on Jumia
- From the displayed menu, click on tools and select link builder.
- Select the country you want to help promote its products.
- Paste the product link you copied into the blank space.
- A new link is generated in the Final URL field. Copy this link and this is what will be used for your promotion exercise on any platform.
HOW DO I TRACK MY FINANCIAL PROGRESS ON JUMIA?
The purpose of being an affiliate is basically to make money. Your financial record, therefore, has a lot to determine how far you may go as an affiliate.
A good financial report tends to encourage you to do more while a stagnant financial report can cause an affiliate marketer to become redundant or consider reviewing promotion strategy being employed.
Jumia’s affiliate marketing program has made it easy. Just log on to your dashboard and select your country in the report. A report containing your daily, weekly, and monthly progress will be displayed on your screen. You’ll also see the number of visits you have on each product’s link.
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