Pinterest competes with major search engine programs because it integrates the use of high-quality images and text to display search results to global users. You can find diverse forms of ideas, tutorials, arts, etc in every niche or category that fits your interest.
Pinterest has helped students, researchers, bloggers, and many other users gain access to diverse forms of information in different categories. It also helps several businesses and bloggers showcase what they offer on cyberspace however, the program has its pros and cons.
Pros Of Using Pinterest
Reliable traffic source
It serves as an excellent traffic source for bloggers, business owners, ad managers, and many more who are trying to redirect major search engine users to their websites with the aid of external links.
This is because the discovery engine is highly ranked on numerous search engines making it easy to increase your visibility status. It further serves as an important tool for new or existing startups to use in reaching a large target audience and has helped zillions of people attract visitors to their personal blogs, store, and many more because it supports third-party links.
2. It boosts sales generation for businesses
Most online media websites will charge you hundreds or thousands of dollars to reach a large target audience in your locality or internationally. Meanwhile, Pinterest will always appear on the first two pages of every search engine result which means putting your business or idea on Pinterest will always reach a wide range of targeted audiences.
You no longer have to invest in getting traffic from external sources that may not convert, but Pinterest will help reach people who are seeking relevant keywords on search engine programs.
3. It is not complex to use
We’ve ascertained that the discovery program is a free reliable traffic source on the internet, but it’s also easy to use when compared with other traffic sources. Other traffic sources may require you to set up backlinks, buy a domain and hosting plan, pay for online ads services, etc.
Beginners do not need to go through the stress of having to apply complex strategies in other to rank on the internet. You only need to have a catchy title, image, and content that’ll captivate the attention of your audience to generate sales, redirect traffic, etc.
In this regard, the use of relevant keywords in your pins should not be overlooked as this will go a long way in matching you with people that fit your topics of interest on the search engine programs.
You’ll have to know relevant keywords that people will search on the internet for example if you offer the sales of fashion accessories, you can create content using keywords like “Collection of affordable fashion apparel”
4. There is low competition
Because the discovery website is often overlooked, fewer brands and blogs tend to showcase their brands and services on the Pinterest platform because of their ignorance. Most businesses will rather focus on using a complex mode of generating traffic such as using social media programs, and premium ad programs in attracting visitors rather than using a program that’s free to all.
The great news is that you are most likely to achieve the same result as your competitors who are applying more complex solutions. You have an added advantage if you’re trying to reach a targeted audience or you apply this traffic source alongside other mediums.
Cons Of Using Pinterest
There are always two sides to everything, and Pinterest is not left out, here are some of the disadvantages of using Pinterest;
Risk of plagiarism/copyright infringements
Pinterest allows you to showcase your content, and graphics to millions of people, but it also poses a risk of copyright infringements since anyone can access your content and duplicate it for their personal gains.
Pinterest does not currently offer content-locking features making it easy for your competitors to copy your content or for a graphic designer to use your pictures without your consent. You can prevent this by watermarking your images, but you can’t protect your content.
It takes time before yielding results
Pinterest poses a disadvantage for people who are looking for instant traffic solutions because this traffic medium takes time since it involves matching your content with people who have a pinch of interest in what you offer.
Although it helps you reach out to targeted prospects, it may take time to connect with them because it takes an effort from your audience before they can access your content.
For example, if you offer home decoration designs, unless your prospects search for relevant keywords, they won’t find your content meanwhile other mediums will use data to attract your audience.
You stand a chance of getting banned on Pinterest
This can happen if you post contents that are not approved by the code of conduct guiding the Pinterest program. There are limits on the type of categories you can post on Pinterest, and you stand a chance of being penalized if you fail to meet the expected standard by the discovery program.
In conclusion, millions of people access Pinterest every day through search engine programs, social media pages, forums, and more. The chances of reaching a wide range of targeted audiences are on the high side, and you don’t have to spend a dime.
Meanwhile, the cons of using Pinterest may include the risk of getting your content plagiarized without your consent, failing to meet up with the set standards of the discovery program, etc.