If you think a lash business is what you want to venture into but you lack the knowledge of how to start, worry no more because you’re on the right page at the right time. Here you have the perfect opportunity to get tips and guidelines on how to start a lash business and prosper in it.
How to start a lash business
Starting your own business requires a lot, but with the right guidelines, things will be easier. In this post, I will give you some tips and guidance on how to become a lash artist, lash vendor, or even start your eyelash brand.
Get the Necessary Training and Qualifications
To properly handle this business, you must have been trained in the field, know the terms, and be a professional lash artist.
Choose your business name
You’ll have to think and choose what name your lash business will bear. Choose a good name, very captivating and inspiring, and protect it from other business colleagues. Design a logo that visually represents your brand, including your products, values, and vision.
Create a Business Plan
Your business plan will keep you on track and help you manage your finances. writing a business plan will help you better define your business, identify your target customer and create effective business strategies.
Your business plan will also include; a source of finance, budget, and expenses, a business overview, plus a general description of your company and the services it will provide, a description of your target market, and a general marketing plan.
Research the business competitors
You’re not the only one getting into the lash business. Some are there already, others are yet to come. Research your competition, paying attention to what services other lash businesses offer and how they promote their companies. Use your research result to build a stronger business of your own.
Choose a Business Entity
Consider sole proprietorship if you’ve gathered much experience in the lash business and manage your business alone alongside your employees. You can also partner with one or two persons to run the business, with another existing lash company, or join a lash cooperative that will help you run the business perfectly.
Choose a Location
Your location is a determinant of your productivity. Above all, choose a place where you can comfortably work, and a place easy for customers to locate. You can convert one of your rooms at home to your business office, or you can select a posh high street location. You can even offer mobile eyelash services, operating out of a company van or another commercial vehicle.
Buy the Necessary Equipment
One of the greatest tasks of starting a new business is setting up the environment and getting the needed facilities and tools. You can’t operate in an empty office and you can’t work with bare hands. You must purchase all important tools and equipment necessary for working and set them up in a relaxing and conducive manner. You’ll need a desk, lighting facilities, and other appliances for fixing lashes and beauty care.
Set Up a Business Bank Account
Ensure to open a bank account for your business before you start sending and receiving money. It helps you protect the business and add a level of professionalism to it. Separating your business finances from your finances is no doubt a good management strategy.
Set Your Prices and Create a Menu
Determining your charge range is important. When determining your pricing schedule, consider the general pricing for lash services in your area. As a starter, you may want to launch with promotional pricing and charge even less than another local business when you can.
Create a menu of services and pricing that your customers can reference when purchasing lashes services from you, but don’t forget to add all your expenses both minor and major so that you’ll at least have them again.
Register your business and get a license
Research the necessary fees and requirements needed before you can operate and provide them all. Every region has its requirements, so get the requirements and get your license to be on the safe side. You wouldn’t want disturbances from the state agency.
Purchase Business Insurance and protect your business
In every business, you must consider accidents and risks. If any of these happens, only an insured business is not destroyed. Consider insurance policies including property insurance, liability insurance, and cyber insurance if you are selling or marketing services in the online marketplace.
Create a Professional Website and Email ID
A well-designed website and official email address will add a sense of professionalism to your new business and offer an important source of promotion for customers searching for lash services.
Invest in Point of Sale Software
Give your customers multiple payment options. This will allow for flexibility in payment and discourage services on credit. A variety of point-of-sale software options are available, each with unique features and tools.
Small business owners can choose from some of the best points of sale software options like Square Point of Sale, Shopify POS, Quickbooks Point of Sale or Revel Systems, Opay, or handy cash.
Plan to bring customers
When your business is almost set up, one of the lingering issues is how to bring clients and customers. There’s a lot of competition, you have to work hard if you must have customers to render service to.
All that is needed is an advertisement. You can reach prospective clients by engaging with them on a social media platform.
Establish social media profiles for your lash business on popular platforms like Facebook, Twitter, TikTok, and Instagram.
Be consistent in posting compelling content on these platforms and you’ll surely attract potential customers. Let your good work speak for you.
Give your customers the best service because a satisfied customer will surely tell someone else about you.
Launch Your Business
You’ve acquired the skills and certifications, purchased equipment and supplies, set up your salon, and built a customer base. Now it’s time to launch your lash business! Planning and organization are key to successfully launching your eyelash brand. As you keep growing, make plans to expand your services.
Tips to maintain a good lash business despite heavy competition
Your business will need more work to thrive. Amid competition, here are tips to help you stand out and keep earning.
- Use quality products such as lashes, glues, etc on your customers
- Add other beauty services such as hairdressing, nail making, and others.
- Make your office conducive, welcoming, neat, and organized
- Incase of mobile service, ensure quick service delivery and care to customers
- cool music in the office to calm your customers’ nerves is essential.
- Make time for special offers and promos. It will make customers happy.
How much does it cost to start a eyelash business?
It can cost anywhere from a few hundred dollars to a few thousand dollars to start an eyelash business, depending on what kind of products and equipment you want to use.
For example, if you want to buy mink lashes in bulk and start your own lash extension business, the initial investment will be more expensive than if you just want to purchase some basic supplies and do your own lash extensions at home.
Another important expense to consider is licensing and/or certification fees. If you plan on opening a beauty salon or working with clients in person, you’ll need to get either a cosmetology license or an esthetician license in most states.
The cost of getting these licenses varies by state, but can be several hundred dollars. Additionally, many lash artists choose to get certified through organizations such as the National Lash Association or the American Academy of Facial Esthetics. Certification courses typically cost a few hundred dollars as well.
So, while there is a significant cost associated with starting an eyelash business, it is possible to do so on a budget.
Starting a mobile eyelash extension business?
There are a few things you need to consider before starting your own mobile eyelash extension business.
First, you’ll need to decide on a pricing structure and what services you’ll offer. You’ll also need to have a good understanding of the lash extensions process and how to properly apply them. And finally, you’ll need to market your business and create a brand that customers will trust.
If you’re not familiar with the process of applying eyelash extensions, there are plenty of online tutorials that can teach you how it’s done. And if you’re unsure about anything else related to starting your own business, there are plenty of online resources available that can help guide you in the right direction.
Once you’ve got all of your ducks in a row, starting your own mobile eyelash extension business can be a very profitable endeavor.
Lash extensions are in high demand and there are always new customers looking for someone to provide them with this service. If you price your services competitively and market your business well, you should have no problem finding and keeping clients.
So, how much money can you make with a mobile eyelash extension business? It really depends on how many clients you have and how much you charge for your services.
But if you build up a strong client base, there’s no reason why you couldn’t be making several thousand dollars per month from your business.
How to come up with a lash business name?
There are a few things to consider when coming up with a lash business name. First, you want something that is attention-grabbing and easy to remember. Secondly, you want a name that represents the quality of your product and brand. And lastly, don’t be afraid to be creative! Here are a few tips to get you started:
- Brainstorm with friends and family. The people who know you best will likely have some great ideas for potential names.
Consider what makes your lashes unique. What sets them apart from the competition? Use this as a starting point for choosing a name that reflects the quality of your product.
Use an online business name generator like Shopify or Logaster. This will help you come up with some ideas and themes for your business name.
Think about what makes your lashes unique. What is your Lash Philosophy? What sets you apart from other lash artists? Try to capture this in your business name.
Use keywords that are relevant to your industry (i.e “lash extensions,” “eyelash extensions,” etc.) This will help people find you when they’re searching for related terms online.
Starting your own business can seem scary at first, but with most businesses, it’s well worth leaping into. Having the freedom to create your schedule can be life-changing, but then, it’s best to take one step at a time. The above steps will guide you throughout your journey of starting your new lash business.